For product and strategy
You know what you sold. You don't know your share.
Your install base tells you your own numbers. It cannot tell you the denominator — how big the market actually is, or who holds the rest of it.
The problem
Market share is usually a guess with a decimal point.
The figure in the board pack is normally your customer count over an analyst's estimate of the market. Two numbers measured different ways, divided by each other, quoted to one decimal place.
It cannot answer the questions that matter: where are we absent, which competitor is displacing us and in which region, and is the segment growing or are we simply taking it from someone.
29,083
Restaurants read for reservations
24.5%
Of those, run a booking system
What you get
A denominator you can defend.
Share by category and region
Your footprint and your competitors' across restaurants, pubs and bars, hotels and the rest, cut by region, local authority or postcode district.
Where you are absent
The segments where your detected footprint is near zero and the addressable count is not. Usually more actionable than the headline share.
Competitor displacement
Where a rival's footprint is growing against yours, read from what venues actually run rather than from press releases.
Chains against independents
Two different markets with two different buyers. A number that mixes them tells you nothing about either.
How it works
Read, count, and say what was not read.
We read what is readable
The tech stack comes off each venue's own public site. Some sites we cannot read; that is recorded, not smoothed over.
You get share over the read set
Every figure is a share of the venues we actually assessed, and the assessed count is printed next to it.
And the gap, in the open
How many venues in the segment we have not read yet, so you can judge how much the number is worth.
What we will not pretend
We publish the denominator, including how small it sometimes is.
Of 144,468 restaurants, we have read the reservation stack on 29,083 — about one in five. Of those, 7,120 run a booking system. That is a real, checkable number over a stated base, and it is a very different claim from “24.5% of UK restaurants take online bookings”. Anyone who quotes you the second figure without the first is guessing.
Ask for your segment.
We will send the share, the assessed count and the unread count together. They only mean anything as a set.