For RevOps
Your CRM is full of venues that closed.
Hospitality turns over faster than any CRM gets tidied. We match your accounts against the live register and tell you which ones are fiction.
The problem
Nobody ever gets to the clean-up.
It gets proposed every quarter and it never happens, because doing it properly means checking thousands of businesses one at a time against a register nobody on the team has.
Meanwhile the cost is silent and constant: reps working dead accounts, forecasts built on venues that shut last spring, campaigns sending to addresses that bounce, and a data quality score nobody trusts enough to act on.
384,923
Venues to match against
81,702
Phone numbers validated
What you get
Your own accounts, marked up.
Closed and gone
Accounts that no longer appear as trading in the statutory register. The single biggest source of wasted rep time in a hospitality CRM.
Insolvent
Operators with an insolvency notice published against them. Useful to sales, and rather more useful to whoever chases the receivable.
Changed hands
A new operating company against the same address. The account is not dead — it has a new decision-maker, and your relationship does not transfer.
Unreachable and duplicated
Numbers that are not valid phone numbers, contactless records, and the same venue sitting in your CRM more than once under different spellings.
How it works
You point us at the accounts. We check them.
You tell us which accounts
Enough to identify the venue — the name and the postcode. Under a data processing agreement, and used only for this.
We check them against the live register
Matched at address level, not by name similarity: there are hundreds of venues called The Red Lion and they are not the same business.
You get the verdict, account by account
Closed, insolvent, changed hands, unreachable, duplicated — with the evidence and the date. What we could not match comes back as unmatched.
What we will not pretend
We will not guess a match to make the number look better.
A confident wrong match is worse than an honest gap: it deletes a live account or resurrects a dead one. Whatever we cannot tie to the register with an address-level match comes back marked unmatched, and you decide.
Send us a sample of your CRM.
A few hundred accounts is enough to show you what the whole base looks like.