For account management
You'll find out you lost them at renewal.
When a customer swaps you out, the evidence appears on their own website weeks before it appears in your pipeline. We watch for it.
The problem
Churn is detected too late to stop.
By the time a customer tells you they are leaving, the decision is months old and the new supplier is installed. The save conversation happens after the point where a save was possible.
And it is not only tech. A venue that changes hands has a new decision-maker who never chose you, and an operator sliding towards insolvency is a receivable problem before it is a renewal problem.
7
Signal types, all dated
32,606
Live across the estate
What you get
Your own base, watched.
Tech change on your accounts
The stack we read on a customer's site stops matching what we read last time. That is the earliest outside evidence that a decision has been made.
Ownership change
A new operating company against the address. Your relationship was with the last operator; the new one owes you nothing.
Insolvency
Published notices against operators you invoice. Worth knowing before the next invoice, not after.
Expansion
The same signals point the other way: a customer opening a second site is the easiest sale in your pipeline this month.
How it works
You tell us who you serve. We watch them.
You identify your install base
The venues you already serve. Under a data processing agreement, and used only to watch them.
We match and monitor
Detectors run daily against the enriched record; the census itself is re-read weekly.
You get the change, dated
What changed, when it fired and the evidence — not a score with no reason attached.
What we will not pretend
We see the outside, not the contract.
We can tell you a venue's site stopped showing your booking widget and started showing a competitor's. We cannot tell you they have signed, cancelled, or what they are paying. It is an early warning, not an oracle — and treating it as an oracle would cost you a customer relationship over a website redesign.
Send us fifty of your customers.
We will tell you what we can see about them, and how quickly we would have seen it change.